Website Content Planning Services
     
Dianne Edleman, PhD, Managing Consultant
      COMPETITOR ANALYSIS
     
   

If you have a business Website, you need to know who your competitors are, how their Websites compare with yours, and how well you are distinguishing your company.

Verbeta is known for conducting some of the most thorough competitor analyses in the business. For one high tech client, we examined 16 competitor Websites, produced a comparative content matrix of nearly 200 items, and evaluated each site for over a dozen different qualitative factors.

Here are just some of the things a competitor analysis can help you do:

  • Guage the originality of your new online business concept.
  • Identify best Web site practices and components for your industry.
  • Mitigate competitor threats and allay prospect and customer concerns.
  • Develop a more compelling positioning or promise.
  • Market your products and services more competitively.
  • Optimize your Website’s top search engine rankings.
  • Strengthen your venture capital funding proposal.

Call us to discuss your needs at no obligation: 503-882-5787.

       
     
E-mail dianne@verbeta.com