Website Content Planning Services
     
Dianne Edleman, PhD, Managing Consultant
      SERVICES
     
   

Website Appraisal
Disappointed with your Website's performance? Want to learn how you can make every page more effective? Verbeta can help.

Depending on your objectives, we'll evaluate up to 20 different content and functionality elements on your Website, including many that are frequently overlooked by business owners and designers alike. One example: the home page clarifying statement (i.e., "who we are and what we do"). A surprisingly large percentage of Websites do not include one.

We're thorough. We're experienced. We're objective. Call us: 503-882-5787
 
       
   

Competitor Analysis
If you have a business Website, you need to know who your competitors are, how their Websites compare with yours, and how well you are distinguishing your company.

Verbeta is known for conducting some of the most thorough competitor analyses in the business. For one high tech client, we examined 16 competitor Websites, produced a comparative content matrix of nearly 200 items, and evaluated each site for over a dozen different qualitative factors.

Here are just some of the things a competitor analysis can help you do:

  • Guage the originality of your new online business concept.
  • Identify best Web site practices and components for your industry.
  • Mitigate competitor threats and allay prospect and customer concerns.
  • Develop a more compelling positioning or promise.
  • Market your products and services more competitively.
  • Optimize your Website’s top search engine rankings.
  • Strengthen your venture capital funding proposal.

Call us to discuss your needs at no obligation: 503-882-5787.
 
 
 

SEO-Related Research
Not attracting enough traffic to your Website? The problem could lie in the words you're using--or not using--on every page.

To help you remedy the problem, Verbeta will determine which words and phrases you can include in each of your landing pages, as well as your home page, to attract more of the types of visitors you want. We'll also let you know where you stand against your competitors in terms of search rankings.

Armed with this information, you'll know how to revise your page titles, tags and copy to make them more attractive; and you'll have a baseline against which to measure improvement over time.

Call us: 503-882-5787.
 
   

Website Content Planning
Planning to create or update your Website? Before you dive into designing, let us help you plan the single most important element of your site: your content.

Content is crucial to converting visits to leads or sales. It is crucial to making your site more searchable. It is crucial to hiring the right Website designer, getting an accurate cost and timeline quote, and being able to monitor results over time.

Verbeta's approach to content planning is multidisciplinary: we use our expertise with marketing, marketing communications, and Internet best practices to help develop a content strategy that will get you the results you want.

Call us to talk about your situation at no obligation: 503-882-5787.
 
   

Communication Strategy
Content planning will help you attract the visitors you want. A good communication strategy will help you convert those visitors to customers or clients.

Verbeta has been developing communication strategies for over 20 years for companies of all sizes: from Fortune 500s like American Express and Cisco, to privately-owned consulting firms, to start ups seeking venture capital. We develop strategies not just for Website content, but for virtually every other type of marketing communications, as well.

At the heart of our process: identifying and articulating your promise. It's the most powerful, distinguishing, and compelling statement you can make about your products or services to your ideal prospects and customers.

Every business, without exception, has a highly attractive promise to make. We'll help you find it and convey it throughout your communications.

Call us: 503-882-5787.
 
   

Website Mapping
Has your Website grown beyond the content of your site map? Do you need to determine what you have--and then what to keep, modify, or delete--as you plan to migrate to a newly designed site?

Let us help you. Verbeta has developed updated maps for Websites containing hundreds of pages. We've recommended new navigation systems. We've created templates for managing the migration process, as well.

Quite frankly, Website mapping is a painstaking task that requires focus, persistence, and meticulous attention to detail. If you can afford not to do it yourself, you'll be glad you passed the task on to us.

We'd love to help. Call us and tell us about your situation: 503-882-5787
       
     
E-mail dianne@verbeta.com